Richie Branson insists he’s a fan of both Drake and Kendrick Lamar.
It’s why he decided to create the latest viral video game in honour of the Drake’s “Family Matters” diss track aimed at American rapper Kendrick Lamar, adding to the craze over the ongoing rap beef.
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The flashy new music video features plenty of cameos, plus a series of subtle and not-so-subtle jabs at Drake.
From “Like That” to “The Heart Part 6,” here is a list of all the diss tracks released during The Great Hip Hop Beef of 2024.