Double Doubles, Timbits and, as of this week, flatbread pizzas. Tim Hortons, the nation’s culinary symbol of Canadiana, just launched four savoury flatbreads with pizza-style toppings, hoping to draw diners beyond the breakfast rush. The flatbreads start at $7 for the plain cheese, and it’s $8 for the ones with meat: Bacon Everything, pepperoni and chicken parmesan. (Toppings like jalapenos or a side of BBQ, chipotle or ranch dipping sauce cost extra.)
Tim Hortons chief marketing officer Hope Bagozzi says the pizza flatbreads were a result of surveying diners, who said they wanted more food offerings in the afternoon. Though pizza may seem like a random menu addition, she says it’s in keeping with Tim Hortons’ reputation for baked goods. “We introduced the idea of flatbreads, something that could come out of the oven but have more warmth and gooeyness,” she told the Star, adding that it took almost two years of testing (including tweaking recipes and ensuring staff could handle the expanded menu) before the official rollout began.
This Tim Hortons pizza flatbread is topped with bacon and jalapenos.